Starting a business in California involves several important decisions, and one of the most common questions business owners have is whether they need a DBA. A DBA, which stands for “Doing Business As,” allows you to operate your business under a name that is different from your legal name or registered entity name. In California, this is officially referred to as a Fictitious Business Name (FBN). Understanding how a DBA works is important for compliance, branding, and openin